My name is Sungwon Baek, and I am the founder and photographer of Blancfoto, a Los Angeles–based photography studio serving Los Angeles and Orange County, CA.

I work as a commercial photographer, specializing in tech, product, brand, and commercial photography, while also capturing meaningful lifestyle imagery for families, kids, babies, couples, and travelers. My approach combines technical precision with a warm, natural aesthetic, creating images that feel both polished and authentic.

I collaborate with brands, startups, and businesses to produce visual content for product launches, marketing campaigns, events, and digital platforms, while helping individuals and families preserve their most precious moments.